One AI brain for your whole business. Clara connects your systems, automates the manual work, and gives you time back to grow.
Running the business leaves no time to grow it.
South African SME owners are buried in admin: invoicing, tax, chasing payments. Small team, too many tools, not enough hours.
spent on admin every year: 1,616 hours that could go into the business instead
Sage / Plum Consulting, Sweating the Small Stuff →the average yearly cost of that admin burden, per SME
Sage / Plum Consulting, Sweating the Small Stuff →of South African small businesses had cash flow issues in the past year
Xero, State of SA Small Business, 2026 →check their bank balance by hand, daily or weekly, instead of monitoring it automatically
Xero, State of SA Small Business, 2026 →of South African small businesses are prioritising digital adoption this year
Xero, State of SA Small Business, 2026 →say they need more support to understand how AI fits their specific operations
Xero, State of SA Small Business, 2026 →Admin across disconnected tools
Email, spreadsheets, your accounting package and a shared drive, none of them talking to each other. Someone re-types the same details into each one.
Chasing invoices by hand
Knowing who owes what means logging into your accounting system and building a report, then writing the reminder emails yourself.
No time for marketing
Posts go out when someone has a spare evening, which is almost never, so the business goes quiet online.
Leads slip through
A list of prospects sits in a spreadsheet. Nobody works through it, and the ones who reply get lost in the inbox.
Four jobs off your plate, in one place.
For any business with customers to invoice, market to and win: services, trade, retail and wholesale. Every capability here is live today.
Finance
Your accounting system stays your ledger. Clara reads it, shows you what you’re owed and helps you collect it.
Invoices and payments from your accounting system
Clara syncs your invoices and payments from your accounting system and matches each contact to the right client. Anything it isn’t sure of goes to a review list, never a guess.
- A Financials dashboard: outstanding, overdue, collected and invoiced, month by month
Payment links
Send a client a link to pay: your accounting system’s pay-online link for the invoice, or your own secure link. It goes from your own mailbox, and the send is recorded.
Invoice reminders
A daily job finds overdue invoices and sends a politely escalating reminder: by default 3 days after the due date, then weekly, up to three times. Every reminder is audited.
- The one automation that sends without approving each email, so you choose when to turn it on
Deposit and final invoices
If you take orders in Clara, deposit and final invoices are raised in your accounting system from the order. You preview the exact lines first, and nothing reaches it until you confirm.
- Payments read back update the order and notify your team
Customer support
Customer email and website chat, answered with Clara’s help. You set the rules, and a person approves what needs approving.
Email and website chat, AI-assisted
Clara reads each customer message, recognises the customer and what they need, and prepares the reply or the next step, drawing on your own records and help content.
You set the rules, a person approves
You decide what Clara may handle on its own, what needs a person’s approval and what always goes straight to your team, with the full context attached.
Tickets and knowledge gaps
Every conversation becomes a ticket with its full history. Questions Clara couldn’t answer are collected as knowledge gaps, so you can see what to write down next.
Marketing
Plan it once, make it in your brand, and let it publish on schedule, after you’ve approved it.
Campaigns board and calendar
Plan campaigns with an objective, audience, tone and content pillars. Every scheduled and published post sits on one calendar, and you drag a post to move it.
Import a content pack
Paste in your content plan. Clara turns it into a campaign with a post for each platform, ready to review and spread across the weeks ahead.
Posts in your brand
An editor with templates that use your logo, colours and fonts: single images and carousels, your own photos and video, and animated reels. Clara can write the copy for you to edit.
Publish to LinkedIn, Instagram and Facebook
Publish now or schedule for later. Only approved posts go out, and every attempt shows its status and a link to the live post.
Lead gen and growth
Turn a list into conversations, one approved email at a time, and find the next sale in the customers you already have.
Lead import with a POPIA basis
Import leads from CSV or Excel. Every import records its lawful basis (consent, legitimate interest or an existing relationship), duplicates are flagged, and an import can be undone.
- A do-not-contact list that no import can overwrite
AI lead scoring
Each lead gets an instant score from your own rules, then an AI score out of 100 with the reasons behind it. You set the rules and their weights.
Campaigns with limits
Choose the audience, a minimum score, how many leads a day, and which days and hours to send. A lead is only ever in one active campaign.
AI-drafted emails you approve
Clara drafts a personal email for each lead from your brief. Nothing is sent until someone approves it: edit, approve or reject, one at a time or in bulk.
Sent through your own Resend account
Opens, clicks and bounces are tracked, every email has a one-click unsubscribe, and bounces and complaints are suppressed automatically. Replies are sorted, and an interested lead becomes a client.
- Reports: sent, delivered, opened, replied and converted, by day and by campaign
Reorders and upsell
If you take orders in Clara, it finds the next sale in your existing customers: products due for replacement, natural add-ons, dormant customers and quotes worth another try.
Everything runs on the same core.
Every business on Clara gets the same foundation, whichever modules you switch on.
- Ask Clara, by text or voiceLive
Ask a question and get the count, the as-at time and where the answer came from.
- Email → requests → approvalsLive
Emails from Microsoft 365 or IMAP become tracked requests, with the details pulled out and a named person approving the next step.
- VaultLive
Documents filed against the right record, with folders, versions and sharing.
- IntelligenceLive
A morning brief, urgent alerts and a command centre, with the next action prepared for you.
Less chasing. More growing.
Pick the job that costs you the most. We’ll show you Clara doing it.
Invoices, marketing or leads. In 30 minutes you’ll see what comes off your plate. Pricing depends on the modules you switch on, so let’s talk.